How do you pronounce “gif.” Is it with a hard g, as in “graphic,” or more of a soft j sound? I’m sure there’s a right way to say it, and I’m sure all it would take is a small search to figure it out, but honestly, that seems like too much work, especially when, regardless of how you pronounce it, .gif, the band, is far more worthy of your time.
This song had me right off the bat with the opening line of, “I’ve got a lot of tattoos. Some say I’ve made mistakes before.” Although I regret none of my ink, I feel like you can clearly tell what ones I got when I was probably a bit too young to understand what I was doing (shout-out to the giant Hello Kitty tattoo smack dab in the center of my upper arm). Sure, this is the line that drew me into “Laugh It Off,” but this song is so much more than just that one line. This is an angsty little number about life in general and how mistakes will be made, but laughs can be had at the same time. The angst really drove the nail in the coffin for me here. Some of the vocals have a desperate, rough, abrasive edge, but gang vocals quickly soothe it with a sound that will absolutely sing to your nostalgia-searching emo and pop-punk soul. This song is catchy, it’s heartfelt, and it’s perfect. Take a listen and inevitably fall obsessed with .gif (regardless of how you pronounce it).
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